So what if a film is unabashedly a leave-your-brains-at-home kind of comedy? It can still manage to rake in much moolah at the box-office! The latest in the Housefull franchise, Housefull 3 has managed to become the second highest opener of the year.
The film, directed by Sajid-Farhad, has managed to collect 15.21 crores on its first day. The film stands second to Superstar Shah Rukh khan’s Fan, which had opened to around 19 crores . The film, which stars an ensemble cast of Akshay Kumar, Abhishek Bachchan, Ritesh Deshmukh, Jacqueline Fernandes, Lisa Haydon and Nargis Fakhri was released in a humongous 3700 screens across India and 670 screens abroad. Since the Housefull series is already a hit with the audiences, the big numbers are not surprising. Trade analyst Taran Adarsh declared the numbers on twitter:
— taran adarsh (@taran_adarsh) June 4, 2016
Not just did Adarsh tweet the numbers and declare them “impressive”, but also predicted that collections from the evening and night shows would be even better. As per word of mouth and trending, it is expected that the business will increase twofold by Sunday and the film will rake in more than 35 crores in its first week. With this, Kumar has broken his own record with Housefull 3 outperforming Airlift, which had managed a decent 12.35 crores on the first day of its release. The film was also trending on twitter with many people giving live reviews through tweets.
The success of the film is attributed to its nature of being a slapstick comedy—a massy entertainer with good songs, a glittering star cast and to being a part of the successful Housefull series. Apart from this, there was a lot of publicity for the film with a controversy surrounding actress Lisa Haydon’s comments on feminism, which brought considerable buzz for the film. While Abhishek Bachchan has acted in the series for the first time, Kumar and Ritesh Deshmukh were present in the earlier films too, with Kumar being the main star of the film. This is also Jacqueline Fernandes’ second film with the series. As per reports, the film is doing great even overseas and may soon march its way to the coveted 100 crore club.
What remains to be seen is whether the film will be able to manage this feat with Hollywood release The Angry Birds Movie giving it stiff competition and next week’s Bollywood release Te3n which stars acting sensations Amitabh Bachchan, Vidya Balan and Nawazuddin Siddique in lead roles in a fast-paced thriller!
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